Emerging Alcohol Trends for Summer 2022 - 2023
Over the past decade we’ve seen the liquor industry explode with Ready-to-Drink (RTD) seltzers flooding the market. Recently there’s been a shift towards ‘healthier alternatives’ with claims of ‘low carb’, ‘low sugar’ and ‘natural’ spamming the liquor store shelves... So what’s next for the RTD scene?
How can we Extend Healthy Drinking Habits beyond Dry July?
Whilst everyone’s in hibernation replacing their Robin Hoods with herbal teas, that’s not to say we despise Dry July... But can we extend our good intentions beyond the month of July to create healthy drinking habits throughout the year?
Robin Hood Challenging New Zealand’s Binge Drinking Culture
Many people often ask us, “why don’t you do ten packs of your drinks like the other RTDs?”. When we were creating the Robin Hood brand and beverage, one thing we knew from the get-go, was that we didn’t want to create just another RTD that would add to New Zealand’s binge drinking culture.